definitions

Distribution & Marketing - Product distribution is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.

Exhibition - The public display of a product such as a film.

Exchange - The act of giving one thing to then receive another.

Synergy - the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

Vertical & Horizontal Integration -
Horizontal integration: When a company buys out or forces out of business all the other companies that do the same thing it does.

Vertical integration: Where a company attempts to own all parts of a specific business group 

Media Convergence - Media convergence involves the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing, magazines, worlds of newspapers and entertainment software. Convergence refers to separate technologies such as voice, data, and video that share resources and interact with each other synergistically.
Technological Convergence - Technological convergence is the tendency for different technological systems to evolve toward performing similar tasks. Convergence can refer to previously separate technologies such as voice, data, and video that now share resources and interact with each other synergistically.
A Mainstream Film - Mainstream films are films that are distributed to movie theaters which give these films wide releases.
An Indie Film - An independent film is a professional film production resulting in a feature film that is produced mostly or completely outside of the major film studio system.
Art House Film - An art film is typically a serious, independent film aimed at a niche market rather than a mass market audience.
Ratings Body -

Viral Marketing -

a marketing technique whereby information about a company's goods or services is passed electronically from one Internet user to another.

Guerrilla Marketing - Guerrilla marketing is a marketing and advertising technique that uses unconventional methods and techniques to promote a product, service and/or organization.
Guerrilla marketing relies on unique and unorthodox practices to gain prospective customers' attention and interest. It is typically interactive in nature and tends to be less costly than typical marketing tactics.